“Naomi joined Sky at a really pivotal time—when I was running the UX Copy function solo and completely stretched by the workload. She stepped in and made a big difference straight away. Not only did she ease the day-to-day pressure so I could focus on growing the team, but she also brought clarity, confidence, and real strategic value. Her UX copy is always sharp, empathetic, and rooted in what users actually need. Naomi moved effortlessly between teams and products, from Sky Kids to complex Sky Glass settings, and quickly became someone everyone trusted. She played a key part in developing our first UX Writing Style Guide and helped lay the groundwork as the function evolved. Thoughtful, experienced, and easy to work with—Naomi’s exactly the kind of content partner you want on your team.”